HIPAA Notice of Privacy Practices

Last updated: August 2026

THIS NOTICE DESCRIBES HOW MEDICAL INFORMATION ABOUT YOU MAY BE USED AND DISCLOSED AND HOW YOU CAN GET ACCESS TO THIS INFORMATION. PLEASE REVIEW IT CAREFULLY.

1. Who We Are

Thrive MD Wellness is a healthcare technology company that facilitates access to licensed healthcare providers for telehealth consultations and health optimization services. We are committed to protecting the privacy of our patients and complying with the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and applicable state privacy laws.

Privacy Officer Contact: info@thrivemdwellness.com | (904) 659-3336

2. Protected Health Information (PHI)

“Protected Health Information” (PHI) is individually identifiable health information that relates to your past, present, or future physical or mental health, the provision of healthcare to you, or the payment for such care. PHI includes information in any form: written, electronic, or oral.

We collect PHI that you provide, including name, date of birth, contact information, health history, current medications, allergies, lab results, consultation notes, treatment plans created by affiliated Providers, and payment information.

3. How We Use and Disclose PHI

We use and disclose your PHI only as permitted or required by law. Primary uses include:

Treatment: Sharing your PHI with affiliated Providers to facilitate your consultations and care coordination.
Payment: Sharing your PHI with payment processors to process charges for services rendered.
Healthcare Operations: Using PHI for quality improvement, auditing, compliance monitoring, and Provider credentialing activities.
Required by Law: Disclosing PHI when required by federal or state law, including to public health authorities or the Department of Health and Human Services for compliance investigations.
Business Associates: We share PHI with third-party vendors who assist in our operations under written Business Associate Agreements (BAAs).

We do not sell your PHI. We do not use your PHI for marketing purposes without your separate written authorization.

4. Your Rights as a Patient

Right to Access: You may request a copy of your PHI held by Thrive MD Wellness or affiliated Providers. Requests will be fulfilled within 30 days.
Right to Amend: If you believe PHI in your record is incorrect or incomplete, you may request an amendment.
Right to an Accounting of Disclosures: You may request a list of disclosures of your PHI made by Thrive MD Wellness, other than disclosures for treatment, payment, or healthcare operations.
Right to Request Restrictions: You may request restrictions on how we use or disclose your PHI.
Right to Receive Confidential Communications: You may request that we contact you in a specific way or at a specific location.
Right to Receive a Copy of This Notice: You have the right to receive a paper copy of this Notice upon request.

To exercise any of these rights, contact our Privacy Officer at info@thrivemdwellness.com.

5. Data Security

We implement administrative, physical, and technical safeguards to protect your PHI from unauthorized access, use, or disclosure, including encryption of PHI in transit and at rest, access controls limiting PHI access to authorized personnel, audit logs tracking access to PHI, and HIPAA-compliant Business Associate Agreements with all third-party processors.

6. Breach Notification

In the event of a breach of unsecured PHI, we will notify affected individuals without unreasonable delay and within 60 days of discovery, as required by HIPAA’s Breach Notification Rule.

7. Retention

We retain PHI for a minimum of seven years from the date of service, or as otherwise required by applicable Florida and federal law. When PHI is no longer needed, it is securely destroyed.

8. How to File a Complaint

If you believe your privacy rights have been violated, you may file a complaint with:

Thrive MD Wellness Privacy Officer: info@thrivemdwellness.com | (904) 659-3336
U.S. Department of Health and Human Services, Office for Civil Rights: hhs.gov/hipaa/filing-a-complaint

You will not be retaliated against for filing a complaint.

9. Changes to This Notice

We reserve the right to change the terms of this Notice at any time. Updated versions will be posted on this page and will apply to all PHI we maintain. If we make a material change, we will notify you by email.

10. Contact

Thrive MD Wellness | info@thrivemdwellness.com | (904) 659-3336 | 12724 Gran Bay Pkwy W, Suite 410, Jacksonville, FL 32258